Heidi Short

I’m a seasoned design leader, strategic thinker, and bridge builder who connects brand vision with real business impact.

I’ve led global teams in building scalable packaging and brand systems across complex portfolios. A consistent focus throughout my career has been bringing clarity to portfolio architecture, strengthening masterbrand equity, and creating design solutions that actually work in the real world — across markets, teams, and global supply chains.

I work closely with cross-functional partners to make sure design isn’t just expressive, but effective — aligning creativity with strategy to drive growth and move brands forward.

heidishort@mac.com